Global Brand
Simplicity Index 2017

Showing the impact of simplicity on the world’s leading brands.

Since 2009, a stock portfolio comprised of the publicly traded simplest brands, in our global Top 10 has outperformed the major indexes.
The percentage of consumers who are more likely to recommend a brand because it provides simpler experiences and communications
The percentage of consumers willing to pay more for simpler experiences
Employees who can be considered Brand Champions in companies perceived to be simple
The amount of money brands are leaving on the
table when they don't simplify

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