Germany
These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
Amazon
8
Internet retail
Amazon
| Rank Change: | +8 |
| Industry: | Internet retail |
2
1
Internet search
| Rank Change: | -1 |
| Industry: | Internet search |
3
McDonald’s
15
Restaurants
McDonald’s
| Rank Change: | +15 |
| Industry: | Restaurants |
5
Tchibo
2
Retail / Grocery
Tchibo
| Rank Change: | -2 |
| Industry: | Retail / Grocery |
7
DM
1
Retail / Health and beauty
DM
| Rank Change: | +1 |
| Industry: | Retail / Health and beauty |
8
Edeka
2
Retail / Grocery
Edeka
| Rank Change: | -2 |
| Industry: | Retail / Grocery |
9
IKEA
5
Retail / General
IKEA
| Rank Change: | -5 |
| Industry: | Retail / General |
10
BILD
2
Media
BILD
| Rank Change: | +2 |
| Industry: | Media |
11
Rossmann
4
Retail / Health and beauty
Rossmann
| Rank Change: | +4 |
| Industry: | Retail / Health and beauty |
12
Burger King
28
Restaurants
Burger King
| Rank Change: | +28 |
| Industry: | Restaurants |
13
H&M
3
Retail / Fashion
H&M
| Rank Change: | +3 |
| Industry: | Retail / Fashion |
15
REWE
10
Retail / Grocery
REWE
| Rank Change: | +10 |
| Industry: | Retail / Grocery |
16
KIK
15
Retail / Fashion
KIK
| Rank Change: | +15 |
| Industry: | Retail / Fashion |
17
KFC
37
Restaurants
KFC
| Rank Change: | +37 |
| Industry: | Restaurants |
18
C&A
10
Retail / Fashion
C&A
| Rank Change: | +10 |
| Industry: | Retail / Fashion |
19
Budnikowsky
12
Retail / Health and beauty
Budnikowsky
| Rank Change: | -12 |
| Industry: | Retail / Health and beauty |
20
Nordsee
17
Restaurants
Nordsee
| Rank Change: | +17 |
| Industry: | Restaurants |
21
Real
2
Retail / Grocery
Real
| Rank Change: | -2 |
| Industry: | Retail / Grocery |
22
BonPrix
8
Retail / Fashion
BonPrix
| Rank Change: | -8 |
| Industry: | Retail / Fashion |
23
Douglas
2
Retail / Health and beauty
Douglas
| Rank Change: | -2 |
| Industry: | Retail / Health and beauty |
24
Audi
1
Automotive
Audi
| Rank Change: | -1 |
| Industry: | Automotive |
25
Zalando
14
Internet retail
Zalando
| Rank Change: | -14 |
| Industry: | Internet retail |
26
OTTO
6
Internet retail
OTTO
| Rank Change: | -6 |
| Industry: | Internet retail |
27
YouTube
17
Social media
YouTube
| Rank Change: | +17 |
| Industry: | Social media |
28
Media Markt
4
Retail / General
Media Markt
| Rank Change: | -4 |
| Industry: | Retail / General |
29
Mercedes-Benz
10
Automotive
Mercedes-Benz
| Rank Change: | +10 |
| Industry: | Automotive |
30
Thomas Cook
61
Travel / Booking
Thomas Cook
| Rank Change: | +61 |
| Industry: | Travel / Booking |
31
Müller
3
Retail / Health and beauty
Müller
| Rank Change: | +3 |
| Industry: | Retail / Health and beauty |
32
Vapiano
31
Restaurants
Vapiano
| Rank Change: | +31 |
| Industry: | Restaurants |
33
Kaufhof
15
Retail / General
Kaufhof
| Rank Change: | +15 |
| Industry: | Retail / General |
36
Saturn
4
Retail / General
Saturn
| Rank Change: | -4 |
| Industry: | Retail / General |
37
ZARA
1
Retail / Fashion
ZARA
| Rank Change: | +1 |
| Industry: | Retail / Fashion |
38
Opel
7
Automotive
Opel
| Rank Change: | +7 |
| Industry: | Automotive |
39
Sony
3
Electronics
Sony
| Rank Change: | +3 |
| Industry: | Electronics |
40
eBay
23
Internet retail
eBay
| Rank Change: | -23 |
| Industry: | Internet retail |
41
Adidas
32
Fitness
Adidas
| Rank Change: | +32 |
| Industry: | Fitness |
42
Toyota
Automotive
Toyota
| Rank Change: | N/A |
| Industry: | Automotive |
43
EP/Elektronik Partner
3
Retail / General
EP/Elektronik Partner
| Rank Change: | +3 |
| Industry: | Retail / General |
44
Philips
8
Electronics
Philips
| Rank Change: | +8 |
| Industry: | Electronics |
45
Holiday Inn
6
Travel / Hotels
Holiday Inn
| Rank Change: | +6 |
| Industry: | Travel / Hotels |
47
AEG
6
Appliances
AEG
| Rank Change: | -6 |
| Industry: | Appliances |
48
Panasonic
14
Electronics
Panasonic
| Rank Change: | +14 |
| Industry: | Electronics |
49
Europcar
49
Travel / Car rental
Europcar
| Rank Change: | +49 |
| Industry: | Travel / Car rental |
50
Samsung
23
Electronics
Samsung
| Rank Change: | -23 |
| Industry: | Electronics |
51
SAT 1
13
Media
SAT 1
| Rank Change: | +13 |
| Industry: | Media |
52
Hilton
6
Travel / Hotels
Hilton
| Rank Change: | +6 |
| Industry: | Travel / Hotels |
53
ING-DiBa
13
Banks / Retail
ING-DiBa
| Rank Change: | +13 |
| Industry: | Banks / Retail |
56
Vox
3
Media
Vox
| Rank Change: | +3 |
| Industry: | Media |
57
TUI
12
Travel / Booking
TUI
| Rank Change: | +12 |
| Industry: | Travel / Booking |
58
Nike
2
Fitness
Nike
| Rank Change: | -2 |
| Industry: | Fitness |
59
BMW
23
Automotive
BMW
| Rank Change: | -23 |
| Industry: | Automotive |
60
Prosieben
3
Media
Prosieben
| Rank Change: | -3 |
| Industry: | Media |
61
Volkswagen
48
Automotive
Volkswagen
| Rank Change: | -48 |
| Industry: | Automotive |
62
RTL
7
Media
RTL
| Rank Change: | -7 |
| Industry: | Media |
66
Alltours
Travel / Booking
Alltours
| Rank Change: | N/A |
| Industry: | Travel / Booking |
67
Hermes
5
Shipping / Mail
Hermes
| Rank Change: | +5 |
| Industry: | Shipping / Mail |
68
Skype
7
Telecom / Cell phone
Skype
| Rank Change: | +7 |
| Industry: | Telecom / Cell phone |
70
MEDIMAX
23
Retail / General
MEDIMAX
| Rank Change: | -23 |
| Industry: | Retail / General |
71
Volksbanken Raiffeisenbanken
13
Banks / Retail
Volksbanken Raiffeisenbanken
| Rank Change: | +13 |
| Industry: | Banks / Retail |
73
Bayer
13
Retail / Health and beauty
Bayer
| Rank Change: | +13 |
| Industry: | Retail / Health and beauty |
75
Yahoo!
42
Internet search
Yahoo!
| Rank Change: | -42 |
| Industry: | Internet search |
76
Deutsche Post
7
Shipping / Mail
Deutsche Post
| Rank Change: | +7 |
| Industry: | Shipping / Mail |
77
Techniker Krankenkasse
Health insurance
Techniker Krankenkasse
| Rank Change: | N/C |
| Industry: | Health insurance |
78
Apple
35
Electronics
Apple
| Rank Change: | -35 |
| Industry: | Electronics |
79
Spiegel
5
Media
Spiegel
| Rank Change: | -5 |
| Industry: | Media |
80
Reebok
2
Fitness
Reebok
| Rank Change: | +2 |
| Industry: | Fitness |
81
airberlin
Travel / Air
airberlin
| Rank Change: | N/C |
| Industry: | Travel / Air |
83
HP
15
Electronics
HP
| Rank Change: | -15 |
| Industry: | Electronics |
84
Marriott
19
Travel / Hotels
Marriott
| Rank Change: | -19 |
| Industry: | Travel / Hotels |
85
DER
Travel / Booking
DER
| Rank Change: | N/A |
| Industry: | Travel / Booking |
87
Sparkasse
2
Banks / Retail
Sparkasse
| Rank Change: | +2 |
| Industry: | Banks / Retail |
88
Eurowings
Travel / Air
Eurowings
| Rank Change: | N/A |
| Industry: | Travel / Air |
89
AOK
1
Health insurance
AOK
| Rank Change: | -1 |
| Industry: | Health insurance |
90
Microsoft
12
Electronics
Microsoft
| Rank Change: | -12 |
| Industry: | Electronics |
91
Sixt
11
Travel / Car rental
Sixt
| Rank Change: | -11 |
| Industry: | Travel / Car rental |
92
Germanwings
Travel / Air
Germanwings
| Rank Change: | N/C |
| Industry: | Travel / Air |
93
iTunes
22
Internet retail
iTunes
| Rank Change: | -22 |
| Industry: | Internet retail |
94
Google+
10
Social media
Google+
| Rank Change: | +10 |
| Industry: | Social media |
95
eplus
10
Telecom / Cell phone
eplus
| Rank Change: | -10 |
| Industry: | Telecom / Cell phone |
96
BARMER GEK
9
Health insurance
BARMER GEK
| Rank Change: | -9 |
| Industry: | Health insurance |
97
Commerzbank
4
Banks / Retail
Commerzbank
| Rank Change: | +4 |
| Industry: | Banks / Retail |
98
Dell
31
Electronics
Dell
| Rank Change: | -31 |
| Industry: | Electronics |
99
Deutsche Postbank
9
Banks / Retail
Deutsche Postbank
| Rank Change: | -9 |
| Industry: | Banks / Retail |
101
1
Social media
| Rank Change: | +1 |
| Industry: | Social media |
102
UPS
1
Shipping / Mail
UPS
| Rank Change: | +1 |
| Industry: | Shipping / Mail |
104
HypoVereinsbank
Banks / Retail
HypoVereinsbank
| Rank Change: | N/A |
| Industry: | Banks / Retail |
105
TARGOBANK
2
Banks / Retail
TARGOBANK
| Rank Change: | +2 |
| Industry: | Banks / Retail |
106
FedEx
Shipping / Mail
FedEx
| Rank Change: | N/A |
| Industry: | Shipping / Mail |
110
Deutsche Bank
4
Banks / Retail
Deutsche Bank
| Rank Change: | +4 |
| Industry: | Banks / Retail |
111
R+V Versicherung
1
General insurance
R+V Versicherung
| Rank Change: | +1 |
| Industry: | General insurance |
112
7
Social media
| Rank Change: | -7 |
| Industry: | Social media |
113
Hertz
14
Travel / Car rental
Hertz
| Rank Change: | -14 |
| Industry: | Travel / Car rental |
114
Avis
20
Travel / Car rental
Avis
| Rank Change: | -20 |
| Industry: | Travel / Car rental |
115
9
Social media
| Rank Change: | -9 |
| Industry: | Social media |
116
RWE
16
Utilities
RWE
| Rank Change: | -16 |
| Industry: | Utilities |
118
Deutsche Telekom
10
Telecom / Cell phone
Deutsche Telekom
| Rank Change: | -10 |
| Industry: | Telecom / Cell phone |
119
ERGO
1
General insurance
ERGO
| Rank Change: | -1 |
| Industry: | General insurance |
120
Allianz
5
General insurance
Allianz
| Rank Change: | -5 |
| Industry: | General insurance |
121
Wüstenrot
8
General insurance
Wüstenrot
| Rank Change: | -8 |
| Industry: | General insurance |
122
Deutsche Bahn
7
Travel / Train
Deutsche Bahn
| Rank Change: | -7 |
| Industry: | Travel / Train |
123
Generali
7
General insurance
Generali
| Rank Change: | -7 |
| Industry: | General insurance |