Sweden
These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
IKEA
Retail / General
IKEA
Rank Change: | N/C |
Industry: | Retail / General |
2
Internet search
Rank Change: | N/C |
Industry: | Internet search |
3
ICA
1
Retail / Grocery
ICA
Rank Change: | +1 |
Industry: | Retail / Grocery |
4
Blocket
1
Internet retail
Blocket
Rank Change: | -1 |
Industry: | Internet retail |
5
Clas Ohlson
Retail / General
Clas Ohlson
Rank Change: | N/C |
Industry: | Retail / General |
6
Willys
8
Retail / Grocery
Willys
Rank Change: | +8 |
Industry: | Retail / Grocery |
7
Max Hamburgare
13
Restaurants
Max Hamburgare
Rank Change: | +13 |
Industry: | Restaurants |
8
Lindex
18
Retail / Fashion
Lindex
Rank Change: | +18 |
Industry: | Retail / Fashion |
10
Adlibris
Internet retail
Adlibris
Rank Change: | N/A |
Industry: | Internet retail |
11
Burger King
4
Restaurants
Burger King
Rank Change: | +4 |
Industry: | Restaurants |
12
Apoteket
Retail / Health and beauty
Apoteket
Rank Change: | N/C |
Industry: | Retail / Health and beauty |
13
Netto
8
Retail / Grocery
Netto
Rank Change: | +8 |
Industry: | Retail / Grocery |
14
Åhléns
4
Retail / General
Åhléns
Rank Change: | +4 |
Industry: | Retail / General |
15
Coop
7
Retail / Grocery
Coop
Rank Change: | -7 |
Industry: | Retail / Grocery |
16
TUI
7
Travel / Booking
TUI
Rank Change: | -7 |
Industry: | Travel / Booking |
17
H&M
8
Retail / Fashion
H&M
Rank Change: | +8 |
Industry: | Retail / Fashion |
18
Aftonbladet
21
Media
Aftonbladet
Rank Change: | +21 |
Industry: | Media |
19
McDonald’s
12
Restaurants
McDonald’s
Rank Change: | -12 |
Industry: | Restaurants |
20
Tradera
8
Internet retail
Tradera
Rank Change: | +8 |
Industry: | Internet retail |
21
Hemköp
9
Retail / Grocery
Hemköp
Rank Change: | +9 |
Industry: | Retail / Grocery |
22
YouTube
3
Social media
YouTube
Rank Change: | -3 |
Industry: | Social media |
24
DesignTorget
Retail / General
DesignTorget
Rank Change: | N/A |
Industry: | Retail / General |
25
ST1.se
Travel / Air
ST1.se
Rank Change: | N/A |
Industry: | Travel / Air |
26
Expressen
7
Media
Expressen
Rank Change: | +7 |
Industry: | Media |
28
KappAhl
14
Retail / Fashion
KappAhl
Rank Change: | +14 |
Industry: | Retail / Fashion |
29
Life
12
Retail / Health and beauty
Life
Rank Change: | -12 |
Industry: | Retail / Health and beauty |
30
nelly.com
6
Internet retail
nelly.com
Rank Change: | +6 |
Industry: | Internet retail |
31
cdon
15
Internet retail
cdon
Rank Change: | -15 |
Industry: | Internet retail |
33
Samsung
2
Electronics
Samsung
Rank Change: | +2 |
Industry: | Electronics |
34
Pizza Hut
46
Restaurants
Pizza Hut
Rank Change: | +46 |
Industry: | Restaurants |
35
Kronans Apotek
4
Retail / Health and beauty
Kronans Apotek
Rank Change: | -4 |
Industry: | Retail / Health and beauty |
36
Volvo
12
Automotive
Volvo
Rank Change: | -12 |
Industry: | Automotive |
37
Nordic Choice Hotels
13
Travel / Hotels
Nordic Choice Hotels
Rank Change: | +13 |
Industry: | Travel / Hotels |
38
Gina Tricot
2
Retail / Fashion
Gina Tricot
Rank Change: | +2 |
Industry: | Retail / Fashion |
39
Göteborgs Posten
7
Media
Göteborgs Posten
Rank Change: | -7 |
Industry: | Media |
40
Circle K
3
Utilities
Circle K
Rank Change: | -3 |
Industry: | Utilities |
41
Scandic Hotels
14
Travel / Hotels
Scandic Hotels
Rank Change: | -14 |
Industry: | Travel / Hotels |
42
Apollo
20
Travel / Booking
Apollo
Rank Change: | -20 |
Industry: | Travel / Booking |
43
Synoptik
Retail / Health and beauty
Synoptik
Rank Change: | N/A |
Industry: | Retail / Health and beauty |
44
Viaplay
31
Media
Viaplay
Rank Change: | -31 |
Industry: | Media |
46
Fazer
Retail / Grocery
Fazer
Rank Change: | N/A |
Industry: | Retail / Grocery |
47
Comviq
1
Telecom / Cell phone
Comviq
Rank Change: | +1 |
Industry: | Telecom / Cell phone |
48
Apotek Hjärtat
19
Retail / Health and beauty
Apotek Hjärtat
Rank Change: | -19 |
Industry: | Retail / Health and beauty |
49
OKQ8
Travel / Air
OKQ8
Rank Change: | N/A |
Industry: | Travel / Air |
50
Comfort Hotels
12
Travel / Hotels
Comfort Hotels
Rank Change: | +12 |
Industry: | Travel / Hotels |
51
Cylinda
22
Appliances
Cylinda
Rank Change: | +22 |
Industry: | Appliances |
52
Ticnet
3
Travel / Booking
Ticnet
Rank Change: | +3 |
Industry: | Travel / Booking |
53
Ving
43
Travel / Booking
Ving
Rank Change: | -43 |
Industry: | Travel / Booking |
54
Sony
20
Electronics
Sony
Rank Change: | -20 |
Industry: | Electronics |
55
Skype
8
Telecom / Cell phone
Skype
Rank Change: | +8 |
Industry: | Telecom / Cell phone |
56
SEB
31
Banks / Retail
SEB
Rank Change: | +31 |
Industry: | Banks / Retail |
57
Audi
8
Automotive
Audi
Rank Change: | +8 |
Industry: | Automotive |
58
Electrolux
5
Appliances
Electrolux
Rank Change: | -5 |
Industry: | Appliances |
59
Husqvarna
Appliances
Husqvarna
Rank Change: | N/A |
Industry: | Appliances |
60
Tele2
6
Telecom / Cell phone
Tele2
Rank Change: | +6 |
Industry: | Telecom / Cell phone |
63
Apple
18
Electronics
Apple
Rank Change: | -18 |
Industry: | Electronics |
64
Lloyds Apotek
Retail / Health and beauty
Lloyds Apotek
Rank Change: | N/A |
Industry: | Retail / Health and beauty |
65
MQ
14
Retail / Fashion
MQ
Rank Change: | +14 |
Industry: | Retail / Fashion |
66
Dagens Nyheter
25
Media
Dagens Nyheter
Rank Change: | -25 |
Industry: | Media |
67
Länsförsäkringar
General insurance
Länsförsäkringar
Rank Change: | N/C |
Industry: | General insurance |
68
Budget
Travel / Car rental
Budget
Rank Change: | N/A |
Industry: | Travel / Car rental |
70
Bonnier
Media
Bonnier
Rank Change: | N/C |
Industry: | Media |
71
ViaSat
15
Media
ViaSat
Rank Change: | -15 |
Industry: | Media |
72
Volkswagen
15
Automotive
Volkswagen
Rank Change: | -15 |
Industry: | Automotive |
73
Stor och Liten
Retail / General
Stor och Liten
Rank Change: | N/A |
Industry: | Retail / General |
74
AvanzaBank
Banks / Retail
AvanzaBank
Rank Change: | N/A |
Industry: | Banks / Retail |
75
Nike
17
Fitness
Nike
Rank Change: | -17 |
Industry: | Fitness |
76
34
Social media
Rank Change: | +34 |
Industry: | Social media |
77
6
Social media
Rank Change: | +6 |
Industry: | Social media |
78
SAS
32
Travel / Air
SAS
Rank Change: | -32 |
Industry: | Travel / Air |
81
Posten (Postnord)
10
Shipping / Mail
Posten (Postnord)
Rank Change: | -10 |
Industry: | Shipping / Mail |
82
Saab
17
Automotive
Saab
Rank Change: | +17 |
Industry: | Automotive |
83
Stena Line
Travel / Air
Stena Line
Rank Change: | N/A |
Industry: | Travel / Air |
84
Starbucks
2
Restaurants
Starbucks
Rank Change: | -2 |
Industry: | Restaurants |
85
Adidas
34
Fitness
Adidas
Rank Change: | -34 |
Industry: | Fitness |
86
Ikano Bank
Banks / Retail
Ikano Bank
Rank Change: | N/A |
Industry: | Banks / Retail |
87
Reebok
18
Fitness
Reebok
Rank Change: | -18 |
Industry: | Fitness |
88
1
Social media
Rank Change: | +1 |
Industry: | Social media |
89
Handelsbanken
35
Banks / Retail
Handelsbanken
Rank Change: | -35 |
Industry: | Banks / Retail |
91
TeliaSonera
2
Telecom / Cell phone
TeliaSonera
Rank Change: | +2 |
Industry: | Telecom / Cell phone |
92
Bredbandsbolaget
9
Telecom / Cable
Bredbandsbolaget
Rank Change: | +9 |
Industry: | Telecom / Cable |
93
BMW
Automotive
BMW
Rank Change: | N/A |
Industry: | Automotive |
94
Dell
42
Electronics
Dell
Rank Change: | -42 |
Industry: | Electronics |
95
AGRIA Insurance
9
General insurance
AGRIA Insurance
Rank Change: | -9 |
Industry: | General insurance |
97
Toyota
5
Automotive
Toyota
Rank Change: | -5 |
Industry: | Automotive |
98
First Hotels
51
Travel / Hotels
First Hotels
Rank Change: | -51 |
Industry: | Travel / Hotels |
99
Com Hem
8
Telecom / Cable
Com Hem
Rank Change: | +8 |
Industry: | Telecom / Cable |
100
Radisson
51
Travel / Hotels
Radisson
Rank Change: | -51 |
Industry: | Travel / Hotels |
101
Canal Digital
8
Telecom / Cable
Canal Digital
Rank Change: | +8 |
Industry: | Telecom / Cable |
102
DHL
41
Shipping / Mail
DHL
Rank Change: | -41 |
Industry: | Shipping / Mail |
103
Bring
1
Shipping / Mail
Bring
Rank Change: | +1 |
Industry: | Shipping / Mail |
104
Folksam
13
General insurance
Folksam
Rank Change: | -13 |
Industry: | General insurance |
106
Hertz
2
Travel / Car rental
Hertz
Rank Change: | +2 |
Industry: | Travel / Car rental |
107
Schenker
30
Shipping / Mail
Schenker
Rank Change: | -30 |
Industry: | Shipping / Mail |
108
Telenor Sverige
18
Telecom / Cell phone
Telenor Sverige
Rank Change: | -18 |
Industry: | Telecom / Cell phone |
109
Trygg-Hansa
11
General insurance
Trygg-Hansa
Rank Change: | -11 |
Industry: | General insurance |
110
Nordea Bank
25
Banks / Retail
Nordea Bank
Rank Change: | -25 |
Industry: | Banks / Retail |
111
E.ON Sverige
6
Utilities
E.ON Sverige
Rank Change: | -6 |
Industry: | Utilities |
112
Fortum
1
Utilities
Fortum
Rank Change: | -1 |
Industry: | Utilities |
Typical complaints about energy provider Fortum include that pricing and bills are convoluted and customer service poor. One respondent hypothesized that Fortum and its peers aren’t concerned with customers at all: “Electric utilities are generally sneaky, and are more focused on competing with each other than to be there for customers.”
113
Ericsson
41
Telecom / Cell phone
Ericsson
Rank Change: | -41 |
Industry: | Telecom / Cell phone |
115
Skandia
9
General insurance
Skandia
Rank Change: | -9 |
Industry: | General insurance |
116
Swedbank
21
Banks / Retail
Swedbank
Rank Change: | -21 |
Industry: | Banks / Retail |
117
SJ
3
Travel / Train
SJ
Rank Change: | -3 |
Industry: | Travel / Train |
Many have an idyllic picture of European train travel, but Swedish consumers have a different view of SJ, the government-owned rail system. “Their site and the pricing are incredibly complicated,” says one respondent. “Likewise, their handling of delays and cancellations [is] catastrophic.” And delays are frequent, judging from responses.
118
MTG.com
Media
MTG.com
Rank Change: | N/A |
Industry: | Media |
119
Danske Bank
17
Banks / Retail
Danske Bank
Rank Change: | -17 |
Industry: | Banks / Retail |
121
9
Social media
Rank Change: | -9 |
Industry: | Social media |
122
AFA Sjuk
19
General insurance
AFA Sjuk
Rank Change: | -19 |
Industry: | General insurance |