Sweden
These brands are disrupting the status quo by changing consumer expectations. Though they span different industries, they possess a common characteristic; simplicity is at the core of experiences they deliver. They are empowering people, reimagining experience, removing friction and saving time.
1
IKEA
Retail / General
IKEA
| Rank Change: | N/C |
| Industry: | Retail / General |
2
Internet search
| Rank Change: | N/C |
| Industry: | Internet search |
3
ICA
1
Retail / Grocery
ICA
| Rank Change: | +1 |
| Industry: | Retail / Grocery |
4
Blocket
1
Internet retail
Blocket
| Rank Change: | -1 |
| Industry: | Internet retail |
5
Clas Ohlson
Retail / General
Clas Ohlson
| Rank Change: | N/C |
| Industry: | Retail / General |
6
Willys
8
Retail / Grocery
Willys
| Rank Change: | +8 |
| Industry: | Retail / Grocery |
7
Max Hamburgare
13
Restaurants
Max Hamburgare
| Rank Change: | +13 |
| Industry: | Restaurants |
8
Lindex
18
Retail / Fashion
Lindex
| Rank Change: | +18 |
| Industry: | Retail / Fashion |
10
Adlibris
Internet retail
Adlibris
| Rank Change: | N/A |
| Industry: | Internet retail |
11
Burger King
4
Restaurants
Burger King
| Rank Change: | +4 |
| Industry: | Restaurants |
12
Apoteket
Retail / Health and beauty
Apoteket
| Rank Change: | N/C |
| Industry: | Retail / Health and beauty |
13
Netto
8
Retail / Grocery
Netto
| Rank Change: | +8 |
| Industry: | Retail / Grocery |
14
Åhléns
4
Retail / General
Åhléns
| Rank Change: | +4 |
| Industry: | Retail / General |
15
Coop
7
Retail / Grocery
Coop
| Rank Change: | -7 |
| Industry: | Retail / Grocery |
16
TUI
7
Travel / Booking
TUI
| Rank Change: | -7 |
| Industry: | Travel / Booking |
17
H&M
8
Retail / Fashion
H&M
| Rank Change: | +8 |
| Industry: | Retail / Fashion |
18
Aftonbladet
21
Media
Aftonbladet
| Rank Change: | +21 |
| Industry: | Media |
19
McDonald’s
12
Restaurants
McDonald’s
| Rank Change: | -12 |
| Industry: | Restaurants |
20
Tradera
8
Internet retail
Tradera
| Rank Change: | +8 |
| Industry: | Internet retail |
21
Hemköp
9
Retail / Grocery
Hemköp
| Rank Change: | +9 |
| Industry: | Retail / Grocery |
22
YouTube
3
Social media
YouTube
| Rank Change: | -3 |
| Industry: | Social media |
24
DesignTorget
Retail / General
DesignTorget
| Rank Change: | N/A |
| Industry: | Retail / General |
25
ST1.se
Travel / Air
ST1.se
| Rank Change: | N/A |
| Industry: | Travel / Air |
26
Expressen
7
Media
Expressen
| Rank Change: | +7 |
| Industry: | Media |
28
KappAhl
14
Retail / Fashion
KappAhl
| Rank Change: | +14 |
| Industry: | Retail / Fashion |
29
Life
12
Retail / Health and beauty
Life
| Rank Change: | -12 |
| Industry: | Retail / Health and beauty |
30
nelly.com
6
Internet retail
nelly.com
| Rank Change: | +6 |
| Industry: | Internet retail |
31
cdon
15
Internet retail
cdon
| Rank Change: | -15 |
| Industry: | Internet retail |
33
Samsung
2
Electronics
Samsung
| Rank Change: | +2 |
| Industry: | Electronics |
34
Pizza Hut
46
Restaurants
Pizza Hut
| Rank Change: | +46 |
| Industry: | Restaurants |
35
Kronans Apotek
4
Retail / Health and beauty
Kronans Apotek
| Rank Change: | -4 |
| Industry: | Retail / Health and beauty |
36
Volvo
12
Automotive
Volvo
| Rank Change: | -12 |
| Industry: | Automotive |
37
Nordic Choice Hotels
13
Travel / Hotels
Nordic Choice Hotels
| Rank Change: | +13 |
| Industry: | Travel / Hotels |
38
Gina Tricot
2
Retail / Fashion
Gina Tricot
| Rank Change: | +2 |
| Industry: | Retail / Fashion |
39
Göteborgs Posten
7
Media
Göteborgs Posten
| Rank Change: | -7 |
| Industry: | Media |
40
Circle K
3
Utilities
Circle K
| Rank Change: | -3 |
| Industry: | Utilities |
41
Scandic Hotels
14
Travel / Hotels
Scandic Hotels
| Rank Change: | -14 |
| Industry: | Travel / Hotels |
42
Apollo
20
Travel / Booking
Apollo
| Rank Change: | -20 |
| Industry: | Travel / Booking |
43
Synoptik
Retail / Health and beauty
Synoptik
| Rank Change: | N/A |
| Industry: | Retail / Health and beauty |
44
Viaplay
31
Media
Viaplay
| Rank Change: | -31 |
| Industry: | Media |
46
Fazer
Retail / Grocery
Fazer
| Rank Change: | N/A |
| Industry: | Retail / Grocery |
47
Comviq
1
Telecom / Cell phone
Comviq
| Rank Change: | +1 |
| Industry: | Telecom / Cell phone |
48
Apotek Hjärtat
19
Retail / Health and beauty
Apotek Hjärtat
| Rank Change: | -19 |
| Industry: | Retail / Health and beauty |
49
OKQ8
Travel / Air
OKQ8
| Rank Change: | N/A |
| Industry: | Travel / Air |
50
Comfort Hotels
12
Travel / Hotels
Comfort Hotels
| Rank Change: | +12 |
| Industry: | Travel / Hotels |
51
Cylinda
22
Appliances
Cylinda
| Rank Change: | +22 |
| Industry: | Appliances |
52
Ticnet
3
Travel / Booking
Ticnet
| Rank Change: | +3 |
| Industry: | Travel / Booking |
53
Ving
43
Travel / Booking
Ving
| Rank Change: | -43 |
| Industry: | Travel / Booking |
54
Sony
20
Electronics
Sony
| Rank Change: | -20 |
| Industry: | Electronics |
55
Skype
8
Telecom / Cell phone
Skype
| Rank Change: | +8 |
| Industry: | Telecom / Cell phone |
56
SEB
31
Banks / Retail
SEB
| Rank Change: | +31 |
| Industry: | Banks / Retail |
57
Audi
8
Automotive
Audi
| Rank Change: | +8 |
| Industry: | Automotive |
58
Electrolux
5
Appliances
Electrolux
| Rank Change: | -5 |
| Industry: | Appliances |
59
Husqvarna
Appliances
Husqvarna
| Rank Change: | N/A |
| Industry: | Appliances |
60
Tele2
6
Telecom / Cell phone
Tele2
| Rank Change: | +6 |
| Industry: | Telecom / Cell phone |
63
Apple
18
Electronics
Apple
| Rank Change: | -18 |
| Industry: | Electronics |
64
Lloyds Apotek
Retail / Health and beauty
Lloyds Apotek
| Rank Change: | N/A |
| Industry: | Retail / Health and beauty |
65
MQ
14
Retail / Fashion
MQ
| Rank Change: | +14 |
| Industry: | Retail / Fashion |
66
Dagens Nyheter
25
Media
Dagens Nyheter
| Rank Change: | -25 |
| Industry: | Media |
67
Länsförsäkringar
General insurance
Länsförsäkringar
| Rank Change: | N/C |
| Industry: | General insurance |
68
Budget
Travel / Car rental
Budget
| Rank Change: | N/A |
| Industry: | Travel / Car rental |
70
Bonnier
Media
Bonnier
| Rank Change: | N/C |
| Industry: | Media |
71
ViaSat
15
Media
ViaSat
| Rank Change: | -15 |
| Industry: | Media |
72
Volkswagen
15
Automotive
Volkswagen
| Rank Change: | -15 |
| Industry: | Automotive |
73
Stor och Liten
Retail / General
Stor och Liten
| Rank Change: | N/A |
| Industry: | Retail / General |
74
AvanzaBank
Banks / Retail
AvanzaBank
| Rank Change: | N/A |
| Industry: | Banks / Retail |
75
Nike
17
Fitness
Nike
| Rank Change: | -17 |
| Industry: | Fitness |
76
34
Social media
| Rank Change: | +34 |
| Industry: | Social media |
77
6
Social media
| Rank Change: | +6 |
| Industry: | Social media |
78
SAS
32
Travel / Air
SAS
| Rank Change: | -32 |
| Industry: | Travel / Air |
81
Posten (Postnord)
10
Shipping / Mail
Posten (Postnord)
| Rank Change: | -10 |
| Industry: | Shipping / Mail |
82
Saab
17
Automotive
Saab
| Rank Change: | +17 |
| Industry: | Automotive |
83
Stena Line
Travel / Air
Stena Line
| Rank Change: | N/A |
| Industry: | Travel / Air |
84
Starbucks
2
Restaurants
Starbucks
| Rank Change: | -2 |
| Industry: | Restaurants |
85
Adidas
34
Fitness
Adidas
| Rank Change: | -34 |
| Industry: | Fitness |
86
Ikano Bank
Banks / Retail
Ikano Bank
| Rank Change: | N/A |
| Industry: | Banks / Retail |
87
Reebok
18
Fitness
Reebok
| Rank Change: | -18 |
| Industry: | Fitness |
88
1
Social media
| Rank Change: | +1 |
| Industry: | Social media |
89
Handelsbanken
35
Banks / Retail
Handelsbanken
| Rank Change: | -35 |
| Industry: | Banks / Retail |
91
TeliaSonera
2
Telecom / Cell phone
TeliaSonera
| Rank Change: | +2 |
| Industry: | Telecom / Cell phone |
92
Bredbandsbolaget
9
Telecom / Cable
Bredbandsbolaget
| Rank Change: | +9 |
| Industry: | Telecom / Cable |
93
BMW
Automotive
BMW
| Rank Change: | N/A |
| Industry: | Automotive |
94
Dell
42
Electronics
Dell
| Rank Change: | -42 |
| Industry: | Electronics |
95
AGRIA Insurance
9
General insurance
AGRIA Insurance
| Rank Change: | -9 |
| Industry: | General insurance |
97
Toyota
5
Automotive
Toyota
| Rank Change: | -5 |
| Industry: | Automotive |
98
First Hotels
51
Travel / Hotels
First Hotels
| Rank Change: | -51 |
| Industry: | Travel / Hotels |
99
Com Hem
8
Telecom / Cable
Com Hem
| Rank Change: | +8 |
| Industry: | Telecom / Cable |
100
Radisson
51
Travel / Hotels
Radisson
| Rank Change: | -51 |
| Industry: | Travel / Hotels |
101
Canal Digital
8
Telecom / Cable
Canal Digital
| Rank Change: | +8 |
| Industry: | Telecom / Cable |
102
DHL
41
Shipping / Mail
DHL
| Rank Change: | -41 |
| Industry: | Shipping / Mail |
103
Bring
1
Shipping / Mail
Bring
| Rank Change: | +1 |
| Industry: | Shipping / Mail |
104
Folksam
13
General insurance
Folksam
| Rank Change: | -13 |
| Industry: | General insurance |
106
Hertz
2
Travel / Car rental
Hertz
| Rank Change: | +2 |
| Industry: | Travel / Car rental |
107
Schenker
30
Shipping / Mail
Schenker
| Rank Change: | -30 |
| Industry: | Shipping / Mail |
108
Telenor Sverige
18
Telecom / Cell phone
Telenor Sverige
| Rank Change: | -18 |
| Industry: | Telecom / Cell phone |
109
Trygg-Hansa
11
General insurance
Trygg-Hansa
| Rank Change: | -11 |
| Industry: | General insurance |
110
Nordea Bank
25
Banks / Retail
Nordea Bank
| Rank Change: | -25 |
| Industry: | Banks / Retail |
111
E.ON Sverige
6
Utilities
E.ON Sverige
| Rank Change: | -6 |
| Industry: | Utilities |
112
Fortum
1
Utilities
Fortum
| Rank Change: | -1 |
| Industry: | Utilities |
Typical complaints about energy provider Fortum include that pricing and bills are convoluted and customer service poor. One respondent hypothesized that Fortum and its peers aren’t concerned with customers at all: “Electric utilities are generally sneaky, and are more focused on competing with each other than to be there for customers.”
113
Ericsson
41
Telecom / Cell phone
Ericsson
| Rank Change: | -41 |
| Industry: | Telecom / Cell phone |
115
Skandia
9
General insurance
Skandia
| Rank Change: | -9 |
| Industry: | General insurance |
116
Swedbank
21
Banks / Retail
Swedbank
| Rank Change: | -21 |
| Industry: | Banks / Retail |
117
SJ
3
Travel / Train
SJ
| Rank Change: | -3 |
| Industry: | Travel / Train |
Many have an idyllic picture of European train travel, but Swedish consumers have a different view of SJ, the government-owned rail system. “Their site and the pricing are incredibly complicated,” says one respondent. “Likewise, their handling of delays and cancellations [is] catastrophic.” And delays are frequent, judging from responses.
118
MTG.com
Media
MTG.com
| Rank Change: | N/A |
| Industry: | Media |
119
Danske Bank
17
Banks / Retail
Danske Bank
| Rank Change: | -17 |
| Industry: | Banks / Retail |
121
9
Social media
| Rank Change: | -9 |
| Industry: | Social media |
122
AFA Sjuk
19
General insurance
AFA Sjuk
| Rank Change: | -19 |
| Industry: | General insurance |